Feel Your Power
In the second chapter of Fitbit’s evolving brand story, we were challenged to go deeper beyond steps, stats, and sleep cycles to show how the product becomes a personal motivator. This phase wasn’t about what the numbers say. It was about what they unlock. We crafted a campaign that reframed health data as something profoundly human. Fuel for resilience, confidence, and self-trust. Each feature spotlight was woven into stories of real people tapping into their inner power, with Fitbit as the catalyst.
Agency: JOAN
Directors: Anthony Pham,
Michael Barth, John Merizalde