Keep Your Ride or Die Alive
This campaign was more than just an ad, it was a tribute to the heart and soul of car culture. From JDMs to Muscle cars to Trokiando, we set out to honor every kind of enthusiast. Targeting weekend wrenchers to lifelong builders. And to do it right, we knew it had to come from the inside. So we built this campaign with the community. From early insights to final cut, real car lovers shaped every step. We partnered with creators and directors like Cliqua, who live and breathe the culture, to ensure every detail felt authentic. Every word, every shot, every story was rooted in real passion. eBay Motors is that space for our enthusiasts to preserve the cars they love and culture they’ve worked so hard to build.
Because at the end of the day, the best cars aren’t bought. They’re built.
Agency: JOAN
Director: CLIQUA
Photography: Theo Cottle