HOLIDAY REWRAP
If a gift isn’t giving... it’s a Rewrap.
We tapped into a universal truth that not every present is a hit. Through humor, relatability, and eBay’s inventory, the Holiday Rewrap campaign empowered people to rethink holiday gifting altogether. These assets lived across digital, social, and on-platform experiences, encouraging users to rewrap, resell, and reinvest in the gifts they really wanted. This campaign gave people permission to change that story with a little help from eBay. Turning "meh" gifts into meaningful ones.
Agency: JOAN
Director: Maya Margolina