Things. People. Love.
To reintroduce eBay with its first global campaign, we launched a bold, social-first series celebrating the heart of the platform: its passionate community. Things. People. Love. is a campaign built from the voices of real eBay users. We brought their most memorable item descriptions and reviews to life, casting actors to perform them word-for-word. Creating raw, funny, and relatable stories behind the stuff we buy and sell.
From quirky to heartfelt to hilariously awkward, these videos tap into the unfiltered enthusiasm of eBay’s diverse user base. Reconnecting the brand with what makes it special, real people and their real passions.
Agency: JOAN
Director: Rosie Marks
Photographer: Rosie Marks