One Thing Leads To Another
We launched a campaign centered on trust, emotion, and the thrill of discovery. By highlighting the Authenticity Guarantee for fashion, we tapped into the confidence buyers feel when they know what they're getting is real. Through real stories from buyers and sellers, we celebrated the unexpected finds and passionate communities that make eBay more than just a marketplace, it's a destination for discovery. This campaign was a celebration of the hunt, the thrill of stumbling on something rare to finding joy in what you didn’t even know you wanted. We told real stories of real people collectors, curators, fashion lovers, all brought together by their passion and the magic of discovery.
Because on eBay, it’s never just about the thing you came for.
It’s about everything you find along the way.
Agency: JOAN
Director: Aiden Zamiri
Photogrpher: Rosie Marks
Product Photographer: Cian Moore