Above The Grade
The education system is often rigid, standardized, and ill-suited to the ways neurodivergent minds learn, process, and express their intelligence. For many, the report card is a lasting reminder of a system that misunderstood or overlooked their potential. With ZenBusiness, we created “Above The Grade" campaign to challenge this system. Taking a bold initiative that empowers neurodivergent entrepreneurs by transforming a symbol of their past struggles into a tool for future success. We invited people to submit their old report cards so we could turn them into registered LLCs. The campaign reframed academic “failure” as entrepreneurial potential, giving participants a tangible first step toward building something on their own terms. Through storytelling and digital outreach we helped redefine what success can look like when the system isn’t built for you.
Client: Zenbusiness
Agency: JOAN
Director: Vince Sirico